Urban Decay Eyeshadow Primer Potion, $17

Available in Original (nude) and Sin (shimmery)


(Urban Decay potion in Sin)

If there is one makeup product that we could never give up it would be this. The years before we discovered this primer were full of creased eyelids, smeared shadow, and colors not living up to their potential. Not only does it work with great eyeshadows, it will actually improve the color and staying power of lower quality eyeshadows. The Urban Decay Eyeshadow Primer comes in two different shades, Original and Sin. The Original is pretty much a sheer nude base without any particular color so once blended in it’s invisible. The Sin shade is a shimmery mix of pink and gold tones while still remaining a pretty neutral base color that will coordinate with any eyeshadow just as well as the Original. It’s packaged to resemble a genie bottle, with a sponge-tipped angled wand as an applicator. It’s easy to use, lasts a long time, and is definitely worth its price. No lie, this stuff will last through a humid day, an evening of partying, and even a full night’s sleep without budging.



To use, first unscrew the applicator, take it out, and wipe the excess on the rim. Apply a good amount over your entire eyelid (and even under your eyelid, if desired). Using your finger, blend the primer until even. Wait a few seconds for it to dry, and then pile on the eyeshadow and eyeliner like crazy. Wait a few hours, check the mirror, and check the freshness.

Final verdict:
Cost: $17 (for regular bottle)
Does it keep its promise?: YES.
How long the actual product lasts: If used on a daily basis one of the original sized bottles lasts at least 6 months.
Repeat Offender?: We will never wear eyeshadow without it. Tell all your friends.

Ulta and Sephora have some great deals on the larger sizes.

-M & T